The Cheap Guide To Stockholm

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Hi there – Mr. Newton (that’s me) was backstage at the Cheap Monday runway show in Stockholm the other night. Not content to be one of the biggest Swedish fashion brands worldwide, they also have a massive local following. They had every hipster, fashion student, and skinny jeans advocate from Soder to Sofo walking a mile through the snow from the nearest metro to reach the fairly remote site – a cruise ship terminal. (You can see a cool satellite photo of the location here.) Later on we headed back to Sofo for a smallish friends-and-fam party the brand threw in a loft on Asogatan. Peep this…

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posted on Wednesday, February 3rd, 2010 at 8:21 am

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